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A New Year's Message to Our Clients and Partners From Poclain CEO, Frederic Michelland

As 2020 draws to an end, Frederic Michelland, Poclain CEO, shares a year-in-review message and our vision for 2021.

10 min read
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As 2020 draws to a close, I wanted to take the opportunity to reach out to all of our customers and partners around the world, to thank you for your continued support and valued partnership over the last year and to wish you a happy and healthy holiday season.


2020 presented many challenges. Many of us felt these difficulties both professionally and personally. Innovation, resilience, and the values upon which Poclain was built allowed us to transform these challenges into opportunities for progress. In many ways, 2020 was a year of transformation as it marked the beginning of our new global strategy, Shift-Up Engage 2025 that will enable Poclain to become more industrial, technological, and entrepreneurial.


Our new roadmap will enable us to deploy new high-performing, stand-out products and services, while improving the range and quality of our solutions. The company is also driving the development of major forward-looking projects to meet current and future needs such as electro-hydraulic systems, innovative solutions for autonomous and connected applications, and Big Data and IoT based services.

It also reflects our willingness to further align internally so that we be more efficient and effective.


You as clients and partners are at the heart of this Transformation. We have made the decision to start with customer facing initiatives that while more challenging, offer a biggest upside for the development of a longstanding and successful partnership with you.   

We are excited to be moving down this path.


On behalf of all of us at Poclain, I want to wish you a brighter 2021 full of opportunities and success.


Frédéric Michelland
Poclain Chief Executive Officer